Marketing Tips For Mammography Offices

Regular mammograms are crucial for the early detection and treatment of breast cancer. Still, many people may need to be informed of the importance of screening or the services available in their area. As a mammography office, it’s essential to market your practice effectively to reach more people in your community and potentially save lives. In this article, we’ll explore key marketing tips for mammography offices, digging into how to market them to help you connect with patients, build trust and grow your practice.

Channels To Promote Mammograms

The two main channels to consider for mammogram marketing are digital and traditional. Digital marketing has become increasingly popular in recent years due to its cost-effectiveness, targeting capabilities and broad reach.

According to a survey by the Pew Research Center, 90% of Americans go online daily, with 41% being constantly online, making digital channels a prime opportunity to connect with potential patients.

However, traditional marketing methods are still effective for reaching certain demographics, particularly older individuals who may be less likely to engage with digital content. A healthy mix of digital and traditional marketing tactics can help you reach a wider audience and maximize your efforts, ensuring people of all ages and backgrounds are informed about the importance of regular breast screening.

Digital Marketing for Mammography Offices

In the digital age, a big part of marketing for breast imaging practices is having a strong online presence. Curating an authentic and welcoming digital brand can help you attract and retain patients.

Social Media

Social media platforms like Facebook, Instagram, TikTok and YouTube offer powerful tools for connecting with your target audience and marketing breast imaging. By creating informative and engaging content, you can build trust and encourage individuals to prioritize their breast health.

Focus your content creation on educational posts about the importance of early detection, patient testimonials or behind-the-scenes glimpses of your office and staff.

To maximize your mammography office marketing efforts, consider using eye-catching visuals, engaging captions, trends and relevant hashtags related to breast screening.

Email Marketing

Email marketing is a highly effective strategy for keeping your patients informed, engaged and returning for their annual mammograms. By collecting email addresses during initial visits, you can create targeted email campaigns that deliver timely reminders, educational content and promotional offers.

To ensure the success of your email marketing efforts, focus on creating compelling subject lines, personalized content and clear calls-to-action that motivate recipients to schedule mammograms.

Segmenting your email list based on age, location and screening history can also help you deliver more relevant and targeted messages, improving engagement and conversion rates.

Website Marketing

Your website serves as the digital face of your mammography office, often providing the first impression for potential patients. Optimizing your website for search engines and user experience is essential to attracting more visitors and converting them into patients.

Conduct thorough keyword research to identify the terms and phrases searchers commonly use when searching for breast screening services online. 
Incorporate these keywords naturally throughout your website’s content, meta descriptions and image alt tags to improve your search engine rankings and visibility.
Ensure your website is mobile-responsive, loads quickly and features clear, concise information about your breast imaging services. 
When marketing breast imaging on your website, ensure you highlight the benefits of regular mammograms and the expertise of your staff. Include patient testimonials and educational resources to build trust and establish your practice as a go-to resource for breast health information.

Local SEO

Local search engine optimization (SEO) is crucial for a mammography office. Many people will search for terms like “mammogram in X” when looking for a provider in their area.

To improve your local search rankings, claim and optimize your Google Business Profile and other online directories with accurate, up-to-date information about your mammography office. Encourage satisfied patients to leave reviews on these platforms, as positive ratings can boost your visibility and credibility. You should also consider partnering with local organizations, such as women’s health clinics or community centers, to build backlinks to your site.

Paid Advertising

While organic search and social media efforts can drive significant traffic over time, paid advertising offers a way to get your practice in front of potential patients more quickly. Platforms like Google Ads and Bing Ads allow you to bid on relevant keywords and display your ads to users actively searching for mammography services.

Other paid breast screening advertising options include:

• Social media ads 
• Geofencing, which is displaying ads to users within a certain geographic radius
• Connected TV (CTV) ads, which reach viewers through streaming platforms like Hulu or Roku

When creating your paid advertising campaigns for mammogram marketing, use compelling ad copy and visuals that highlight the benefits of regular breast screening.

Traditional Marketing For Mammography Offices

While digital marketing has become increasingly important, traditional marketing methods can still play a valuable role in promoting your mammography office in specific demographics.

Radio

Radio advertising can be a powerful tool for reaching your local community, especially those who spend significant time driving or listening to the radio. To maximize the impact of radio ads, partner with popular local stations with a large female audience and run your ads during peak commute times or shows that appeal to your target audience.

When creating radio ads for marketing breast imaging, focus on crafting clear, concise messages that emphasize the importance of regular mammograms and the benefits of early detection. Include a strong call to action, such as a special offer or promotion, to encourage listeners to schedule their screening appointments.

Billboards

Billboards can still effectively reach local audiences and raise awareness about your mammography office. A well-designed billboard with a clear, eye-catching message, such as “Free Mammogram Screening,” can prompt people to prioritize their breast health and take action.

When designing your billboard for breast screening advertising, use visually appealing graphics and a simple, easy-to-read message. Include your practice’s contact information or website URL to make it convenient for viewers to learn more or schedule an appointment.

Print Media

Print media, including local newspapers, magazines and direct mail pieces, can help you reach demographics that are less likely to encounter digital marketing. To effectively market your breast imaging services through print media, place ads in publications focusing on women’s health or partner with location organizations to distribute informative brochures or flyers. Direct mail can be used for patients who have not shared or do not have an email address. Send a notice directly to their address letting them know it's almost time for their annual screening.

When creating print ads for marketing breast imaging, use attention-grabbing headlines and visually compelling designs to draw readers in. Incorporate educational content to emphasize the significance of regular breast health screenings and motivate readers to schedule mammograms.

Candelis Makes Mammography Image Viewing Simple

By implementing a mix of digital and traditional marketing strategies, your mammography office can effectively reach and engage with your community. Remember to focus on the life-saving benefits of regular mammograms and create a welcoming, compassionate environment that patients feel comfortable visiting.

At Candelis, we understand the importance of streamlining your mammography workflow to provide the best possible patient care. Our innovative, HIPAA-compliant image management solutions integrate seamlessly with your existing EMR, allowing you to focus on what matters most: your patients. To learn more about how Candelis can support your mammography office today, contact us to book a free demonstration of our innovative solutions.